Cathay to invest over HKD 100 billion to enhance product and customer experience, ET TravelWorld

Aug 7 2024


The Cathay Group (Cathay) has committed more than HKD 100 billion in investments over the next seven years as part of its bold strategy to further elevate its customer experience, and strengthen Hong Kong’s international aviation hub status riding on the Three-Runway System. This encompasses major investments in its fleet, cabin products, lounges, and digital and sustainability leadership as it sets its sights on growing for its customers, its people and its home, Hong Kong.


Commenting on the new investment plan, Patrick Healy, Cathay Group Chair, said: “With the Three-Runway System soon to propel Hong Kong’s aviation sector into a new age, the coming years are going to be an incredibly exciting time for Hong Kong and for Cathay with ample new opportunities to grow. As the city’s home airline, we are a key contributor towards the future success of the Hong Kong international aviation hub. Our substantial investments further demonstrate our unwavering commitment to fostering Hong Kong’s ongoing economic development.

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“With over HKD 100 billion being invested in our fleet, cabin products, airport lounges and more, we are firmly turning the page and embarking on a bold new strategy for the future, not just in scope but also in quality. Cathay is entering an exciting new era underpinned by our determination to become one of the world’s greatest service brands.”
This investment includes Cathay’s purchase of 30 Airbus A330-900 aircraft with the right to acquire an additional 30 aircraft in future. These new regional widebody aircraft are expected to be delivered from 2028 and will join the Cathay Pacific fleet principally serving destinations in Asia. In addition to new cabin products, complimentary Wi-Fi will be progressively offered to Business class customers and Diamond members in the coming months. This will augment the airline’s ongoing investments in dining and inflight entertainment to make the customer experience truly exceptional.

  • Published On Aug 7, 2024 at 05:00 PM IST

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