SriLankan Airlines has launched a new visually appealing onboard safety video that not only delivers essential safety protocols but also showcases the beauty of Sri Lanka’s most iconic locations. The new video, set to captivate travellers, transcends the usual safety instructions by combining them with the island’s mesmerising scenic backdrops, creating an informative and engaging cinematic experience.
This initiative marks a significant upgrade from the airline’s previous safety video, which had been in use for over a decade. The new production, premiered at the Global Sales Conference to over 200 international travel trade partners, reflects SriLankan Airlines’ commitment to offering a fresh perspective on the island’s allure while ensuring passenger safety.
Richard Nuttall, Chief Executive Officer, SriLankan Airlines, expressed his enthusiasm about the launch, “We are delighted to introduce our brand-new onboard safety video. This video not only fulfills our regulatory obligations but also presents our island home in a way that we are proud to share with the world.”
The video ingeniously integrates Sri Lanka’s top tourist attractions within the context of the flight cabin, transforming the routine safety briefing into an immersive experience. From lush landscapes to serene beaches, each safety instruction is set against a backdrop that highlights the natural beauty of the airline’s hub, making the journey aboard SriLankan Airlines a visual treat in itself.The Civil Aviation Authority of Sri Lanka (CAASL) played a crucial role in the development of the video, ensuring that the safety demonstration is accurate and universally understandable. To enhance accessibility, the Inflight Entertainment system (IFE) version of the video includes subtitles in Sinhala and Tamil, allowing passengers to engage with the content more effectively.
SriLankan Airlines has consistently been at the forefront of promoting the island’s unique attributes to a global audience. Through its audio-visual content and initiatives like hosting international sporting events such as Raid Amazones, BikingMan, and the Barmy Army Fans’ World Cup, the airline has positioned Sri Lanka as the ideal destination for adventure and sports tourism.
